CRICOS Course Code: 102753K
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies.
Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
This course is delivered full-time (20 hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.
Students that have previously undertaken related studies may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.
The total cost of this course is $9,000 payable in six instalments of $1,500 each. The due date of each instalment will appear in your Letter of Offer.
There is an additional non-refundable $200 enrolment fee payable at the time of enrolment, and a $150 materials fee payable for this course (refundable if you decide to cancel your course prior to commencement).
Students who successfully complete this course will be issued with a BSB61315 Advanced Diploma of Marketing and Communication
A Statement of Attainment will be issued to students who partially complete this course.
All certification documentation will be issued by Cachet Training Pty Ltd trading as VIA Education.
Mode of delivery
This course will be delivered full-time (20 hours per week) using blended mode with predominantly face-to-face delivery (15 hours per week) in classroom environment on campus and some distance delivery (5 hours per week) using Moodle platform. Additional self-directed study at home is also required to achieve the desired course outcomes.
This course will not be assessed online or in a live workplace.
Language of delivery
This course will be delivered and assessed exclusively in English.
The following entry requirements apply to this course:
All students must be over 18 years of age; and
All students must have completed Australian Year 12 or its overseas equivalent; or students must have completed Australian Qualifications Framework (AQF) Certificate III or higher qualification; or students with no formal qualifications will be assessed for Language Literacy and Numeracy (LLN) skills before a place can be offered; and
All students must have successfully completed BSB52415 Diploma of Marketing and Communication qualification or at least the core units from it; and
Overseas students must demonstrate at least an Upper Intermediate (IELTS 5.5 or equivalent) level of English prior to commencement.
Upon successful completion of BSB61315 Advanced Diploma of Marketing and Communication students may elect to undertake further studies at higher education or seek an employment outcome.
Employment outcomes from this qualification may include: Marketing Director, Managing Director, Marketing Strategist, or Client Services Director
Units of competency
To be awarded the BSB61315 – Advanced Diploma of Marketing and Communication at VIA Education students will need to complete all 12 of the units set out below:
- BSBADV602 Develop an advertising campaign
- BSBMGT616 Develop and implement strategic plans
- BSBMKG609 Develop a marketing plan
- BSBFIM601 Manage finances
- BSBINM601 Manage knowledge and information
- BSBINN601 Lead and manage organisational change
- BSBMGT605 Provide leadership across the organisation
- BSBMGT608 Manage innovation and continuous improvement
- BSBMGT615 Contribute to organisation development
- BSBMGT617 Develop and implement a business plan
- BSBMKG603 Manage the marketing process
- BSBMKG608 Develop organisational marketing objectives
Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials.
The assessment manual sets out the range and types of assessment tasks that will be used for the unit.
Each unit will comprise of a number of types of assessment tasks, which may include: short answer questions, portfolio, role play, presentation and/or written reports.