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BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 104791K

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This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course duration

This course is delivered full-time (20 hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.

Students that have previously undertaken related studies may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.

Course cost

The total cost of this course is $9,000 payable in six instalments of $1,500 each. The due date of each instalment will appear in your Letter of Offer.

There is an additional non-refundable $200 enrolment fee payable at the time of enrolment, and a $150 materials fee payable for this course (refundable if you decide to cancel your course prior to commencement).

Certification

Students who successfully complete this course will be issued with a BSB40820 Certificate IV in Marketing and Communication

A Statement of Attainment will be issued to students who partially complete this course.

All certification documentation will be issued by Cachet Training Pty Ltd trading as VIA Education.

Mode of delivery

This course will be delivered full-time (20 hours per week) using blended mode with predominantly face-to-face delivery (15 hours per week) in classroom environment on campus and some distance delivery (5 hours per week) using Moodle platform. Additional self-directed study at home is also required to achieve the desired course outcomes.

This course will not be assessed online or in a live workplace.

Language of delivery

This course will be delivered and assessed exclusively in English.

Entry requirements

The following entry requirements apply to this course:

Age requirement: All students must be over 18 years of age.

English proficiency requirement: Overseas students must demonstrate at least an Upper Intermediate (IELTS 5.5 or equivalent) level of English prior to commencement.

Academic requirement: All students must have completed Australian Year 12 or its overseas equivalent or an Australian Qualifications Framework (AQF) Certificate III or higher qualification prior to commencing this course.

Program pathways

Upon successful completion of BSB40820 Certificate IV in Marketing and Communication students may elect to undertake BSB50620 Diploma of Marketing and Communication or seek an employment outcome.

Employment outcomes from this qualification may include: Marketing Coordinator, Marketing Officer or Marketing Research Assistant.

Units of competency

To be awarded the BSB40820 Certificate IV in Marketing and Communication at VIA Education students will need to complete all 12 of the units set out below:

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
  • BSBMKG434 Promote products and services
  • BSBMKG440 Apply marketing communication across a convergent industry
  • BSBPEF402 Develop personal work priorities
  • BSBTWK401 Build and maintain business relationships
  • BSBTEC403 Apply digital solutions to work processes
  • BSBLDR413 Lead effective workplace relationships

Assessment tasks

Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials.

The assessment manual sets out the range and types of assessment tasks that will be used for the unit.

Each unit will comprise of a number of types of assessment tasks, which may include: short answer questions, portfolio, role play, presentation and/or written reports.

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