CRICOS Course Code: 104793H
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
This course is delivered full-time (20 hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.
Students that have previously undertaken related studies may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.
The total cost of this course is $9,000 payable in six instalments of $1,500 each. The due date of each instalment will appear in your Letter of Offer.
There is an additional non-refundable $200 enrolment fee payable at the time of enrolment, and a $150 materials fee payable for this course (refundable if you decide to cancel your course prior to commencement).
Students who successfully complete this course will be issued with a BSB60520 Advanced Diploma of Marketing and Communication.
A Statement of Attainment will be issued to students who partially complete this course.
All certification documentation will be issued by Cachet Training Pty Ltd trading as VIA Education.
Mode of delivery
This course will be delivered full-time (20 hours per week) using blended mode with predominantly face-to-face delivery (15 hours per week) in classroom environment on campus and some distance delivery (5 hours per week) using Moodle platform. Additional self-directed study at home is also required to achieve the desired course outcomes.
This course will not be assessed online or in a live workplace.
Language of delivery
This course will be delivered and assessed exclusively in English.
The following entry requirements apply to this course:
Age requirement: All students must be over 18 years of age.
English language proficiency requirement: Overseas students must demonstrate at least an Upper Intermediate (IELTS 5.5 or equivalent) level of English prior to commencement.
Academic requirement: All students must have either completed the following units (or their superseded equivalent units) or have four years equivalent full-time relevant work experience prior to commencing this course.
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Upon successful completion of BSB60520 Advanced Diploma of Marketing and Communication students may elect to undertake further studies in higher education or seek an employment outcome.
Employment outcomes from this qualification may include: Marketing Director, Marketing Strategist, or Client Services Director.
Units of competency
To be awarded the BSB60320 Advanced Diploma of Marketing and Communication at VIA Education students will need to complete all 12 of the units set out below:
- BSBMKG621 Develop organisational marketing strategy
- BSBMKG622 Manage organisational marketing processes
- BSBMKG623 Develop marketing plans
- BSBTWK601 Develop and maintain strategic business networks
- BSBMKG624 Manage market research
- BSBMKG626 Develop advertising campaigns
- BSBLDR601 Lead and manage organisational change
- BSBOPS601 Develop and implement business plans
- BSBSTR601 Manage innovation and continuous improvement
- BSBSTR602 Develop organisational strategies
- BSBLDR602 Provide leadership across the organisation
- BSBFIN601 Manage organisational finances
Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials.
The assessment manual sets out the range and types of assessment tasks that will be used for the unit.
Each unit will comprise of a number of types of assessment tasks, which may include: short answer questions, portfolio, role play, presentation and/or written reports.