BSB50620 – Diploma of Marketing and Communication

CRICOS Course Code: 104792J

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This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course duration

This course is delivered full-time (20 contact hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.

Students, who have previously undertaken related studies, may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.

Course cost

The total cost of this course is $9,000 payable in six instalments of $1,500 each. The due date of each instalment will appear in your Letter of Offer.

There is an additional non-refundable $200 enrolment fee payable at the time of enrolment, and a $150 materials fee payable for this course (refundable if you decide to cancel your course prior to commencement).


Students who successfully complete this course will be issued with a BSB50620 Diploma of Marketing and Communication. 

A Statement of Attainment will be issued to students who partially complete this course.

All certification documentation will be issued by Cachet Training Pty Ltd trading as VIA Education.

Mode of delivery

This course is delivered full-time (20 contact hours per week) using blended mode (two-thirds of contact hours is via the face-to-face mode and one-third is via distance mode using e-Learning platform). Additional self-directed study at home is also required to achieve the desired course outcomes. This course will not be assessed online or in a live workplace.

Language of delivery

This course will be delivered and assessed exclusively in English.

Entry requirements

The following entry requirements apply to this course:

Age requirement: All students must be over 18 years of age.

English language proficiency requirement: Overseas students must demonstrate at least an Advanced (IELTS 6.0 or equivalent) level of English prior to commencement.

Academic requirement: All students must have either completed BSB42415 Certificate IV in Marketing and Communication or the following units (or their superseded equivalent units) or have two years equivalent full-time relevant work experience prior to commencing this course.

  • BSBCMM411 Make presentations;
  • BSBCRT412 Articulate, present and debate ideas;
  • BSBMKG433 Undertake marketing activities;
  • BSBMKG435 Analyse consumer behaviour;
  • BSBMKG439 Develop and apply knowledge of communications industry; and
  • BSBWRT411 Write complex documents.

Program pathways

Upon successful completion of BSB50620 Diploma of Marketing and Communication students may elect to undertake BSB60520 Advanced Diploma of Marketing and Communication or seek an employment outcome.

Employment outcomes from this qualification may include: Marketing Manager, Marketing Team Leader, or Public Relations Manager.

Units of competency

To be awarded the BSB50620 Diploma of Marketing and Communication at VIA Education students will need to complete all 12 of the units set out below:

  • BSBMKG541 Identify and evaluate marketing opportunities
  • BSBMKG542 Establish and monitor the marketing mix
  • BSBMKG552 Design and develop marketing communication plans
  • BSBMKG555 Write persuasive copy
  • BSBPMG430 Undertake project work
  • BSBMKG543 Plan and interpret market research
  • BSBMKG549 Profile and analyse consumer behaviour for international markets
  • BSBMKG546 Develop social media engagement plans
  • BSBCRT512 Originate and develop concepts
  • BSBFIN501 Manage budgets and financial plans
  • BSBPEF501 Manage personal and professional development
  • BSBLDR523 Lead and manage effective workplace relationships

Assessment tasks

Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials.

The assessment manual sets out the range and types of assessment tasks that will be used for the unit.

Each unit will comprise of number of assessment tasks which include providing responses to short answer questions; compiling portfolio of evidence of completed work; participating in practical activities such as demonstrations, role-plays and presentations.

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