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BSB52415 Diploma of Marketing and Communication

CRICOS Course Code: 102752M

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This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organisation or business area. Typically, they would have responsibility for the work of other staff and lead teams.

Licensing/Regulatory Information

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Course duration

This course is delivered full-time (20 hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.

Students that have previously undertaken related studies may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.

Course cost

The total cost of this course is $9,000 payable in six instalments of $1,500 each. The due date of each instalment will appear in your Letter of Offer.

There is an additional non-refundable $200 enrolment fee payable at the time of enrolment, and a $150 materials fee payable for this course (refundable if you decide to cancel your course prior to commencement).

Certification

Students who successfully complete this course will be issued with a BSB52415 Diploma of Marketing and Communication

A Statement of Attainment will be issued to students who partially complete this course.

All certification documentation will be issued by Cachet Training Pty Ltd trading as VIA Education.

Mode of delivery

This course will be delivered full-time (20 hours per week) using blended mode with predominantly face-to-face delivery (15 hours per week) in classroom environment on campus and some distance delivery (5 hours per week) using Moodle platform. Additional self-directed study at home is also required to achieve the desired course outcomes.

This course will not be assessed online or in a live workplace.

Language of delivery

This course will be delivered and assessed exclusively in English.

Entry requirements

The following entry requirements apply to this course:

All students must be over 18 years of age; and

All students must have completed Australian Year 12 or its overseas equivalent; or students must have completed Australian Qualifications Framework (AQF) Certificate III or higher qualification; or students with no formal qualifications will be assessed for Language Literacy and Numeracy (LLN) skills before a place can be offered; and

All students must have successfully completed BSB42415 Certificate IV in Marketing and Communication qualification or at least the core units from it; and

Overseas students must demonstrate at least an Upper Intermediate (IELTS 5.5 or equivalent) level of English prior to commencement.

Program pathways

Upon successful completion of BSB52415 Diploma of Marketing and Communication students may elect to undertake further studies at a higher level, such as the BSB61315 Advanced Diploma of Marketing and Communication or seek an employment outcome.

Employment outcomes from this qualification may include: Marketing Manager, Marketing Team Leader, Public Relations Manager, or Product Manager

Units of competency

To be awarded the BSB52415 – Diploma of Marketing and Communication at VIA Education students will need to complete all 12 of the units set out below:

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work
  • BSBCRT501 Originate and develop concepts
  • BSBFIM501 Manage budgets and financial plans
  • BSBLDR502 Lead and manage effective workplace relationships
  • BSBMKG501 Identify and evaluate marketing opportunities
  • BSBMKG502 Establish and adjust the marketing mix
  • BSBMKG509 Implement and monitor direct marketing activities
  • BSBMKG537 Develop a social media engagement plan
  • BSBWRT501 Write persuasive copy
  • BSBRSK501 Manage risk

Assessment tasks

Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials.

The assessment manual sets out the range and types of assessment tasks that will be used for the unit.

Each unit will comprise of a number of types of assessment tasks, which may include: short answer questions, portfolio, role play, presentation and/or written reports.

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