CRICOS Course Code: 102751A
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
This course is delivered full-time (20 hours per week) across 80 weeks consisting of 54 study weeks (six terms of nine weeks each) and scheduled holiday breaks.
Students that have previously undertaken related studies may apply for recognition of prior learning or credit transfer which may result in a shortened course. Contact us for further details.
The total cost of this course is $9,000 payable in six instalments of $1,500 each. The due date of each instalment will appear in your Letter of Offer.
There is an additional non-refundable $200 enrolment fee payable at the time of enrolment, and a $150 materials fee payable for this course (refundable if you decide to cancel your course prior to commencement).
Students who successfully complete this course will be issued with a BSB42415 Certificate IV in Marketing and Communication
A Statement of Attainment will be issued to students who partially complete this course.
All certification documentation will be issued by Cachet Training Pty Ltd trading as VIA Education.
Mode of delivery
This course will be delivered full-time (20 hours per week) using blended mode with predominantly face-to-face delivery (15 hours per week) in classroom environment on campus and some distance delivery (5 hours per week) using Moodle platform. Additional self-directed study at home is also required to achieve the desired course outcomes.
This course will not be assessed online or in a live workplace.
Language of delivery
This course will be delivered and assessed exclusively in English.
There are no specific entry requirements to this qualification stated in the training package. However, to achieve the best possible educational outcome, VIA Education has placed the following entry requirements:
All students must be over 18 years of age; and
All students must have completed Australian Year 12 or its overseas equivalent; or students must have completed Australian Qualifications Framework (AQF) Certificate III or higher qualification; or students with no formal qualifications will be assessed for Language Literacy and Numeracy (LLN) skills before a place can be offered.
Overseas students must demonstrate at least an Upper Intermediate (IELTS 5.5 or equivalent) level of English prior to commencement.
Upon successful completion of BSB42415 Certificate IV in Marketing and Communication students may elect to undertake further studies at a higher level, such as the BSB52415 Diploma of Marketing and Communication, or seek an employment outcome.
Employment outcomes from this qualification may include: Marketing Coordinator, Marketing Officer, Market Research Assistant, or Promotions Assistant Manager
Units of competency
To be awarded the BSB42415 – Certificate IV in Marketing and Communication at VIA Education students will need to complete all 12 of the units set out below:
- BSBCMM401 Make a presentation
- BSBCRT401 Articulate, present and debate ideas
- BSBMGT407 Apply digital solutions to work processes
- BSBMKG417 Apply marketing communication across a convergent industry
- BSBMKG418 Develop and apply knowledge of marketing communication industry
- BSBCUS401 Coordinate implementation of customer service strategies
- BSBLDR402 Lead effective workplace relationships
- BSBMKG413 Promote products and services
- BSBMKG419 Analyse consumer behaviour
- BSBRES411 Analyse and present research information
- BSBWRT401 Write complex documents
- BSBMKG414 Undertake marketing activities
Students are provided with an assessment manual at the commencement of each unit of competency, along with standard learner materials.
The assessment manual sets out the range and types of assessment tasks that will be used for the unit.
Each unit will comprise of a number of types of assessment tasks, which may include: short answer questions, portfolio, role play, presentation and/or written reports.